Thursday, November 22, 2007

TEXAS LIVING!

This note is about living in Lancaster, California AND Texas Living! In the mid-60’s while growing up in Lancaster in the Mohave desert, I ran around with a group of three buddies. Every afternoon after our paper routes were delivered, we played cards, and we each drank two bottles of pop. One was the 16 oz. Double Cola in the swirl glass bottle, and the other was a 12 oz. original Dr. Pepper. I have never forgotten the old Dr. Pepper bottles with 10-2-4 design. This past week our son Wade was doing a promo for one of his doctor ‘clients’, and she loves the original Dr. Pepper. So Wade ordered 3 cases of the original and gave us a 6-pack of 8 oz. bottles - original Dublin Dr. Pepper bottles. What’s the difference between Dublin Dr. Pepper and what you usually buy today? The following info is from the original Dr. Pepper web site. www.dublindrpepper.com “What makes us unique? Besides being the oldest Dr Pepper bottler in the world, Dublin Dr Pepper also has the distinction of being bottled with Imperial Pure Cane Sugar - the original Dr Pepper formula. What makes Dublin Dr Pepper so different? Dublin Dr Pepper is still made using the original sweetener, pure cane sugar. In the 1970s the price of sugar rose and soft drink companies started panicking because it was getting too expensive to produce their drinks using sugar. Virtually everyone switched to high fructose corn syrup because it was much less expensive. The decision was made at that time to keep using the pure cane sugar, regardless of the extra expense. The Dublin Dr Pepper Bottling Company is the only Dr Pepper bottler that has always used pure cane sugar to sweeten the drink. Dublin, Texas—also known officially as Dr Pepper, Texas for one week each June during our annual birthday celebration—became the site for the world’s oldest Dr Pepper bottling plant in 1891, just six years after the drink's invention in nearby Waco. What does 10-2-4 mean? Those well-known Dr Pepper numbers of 10, 2 and 4 weren’t selected at random. They represent the times of day when the human body needs a little “pick-me-up” to avoid an energy slump. It was in the 1920s that Dr. Walter Eddy at Columbia University studied the body’s metabolism. He discovered that a natural drop in energy occurs about 10:30 a.m., 2:30 p.m. and 4:30 p.m. But he also discovered that if the people in his research study had something to eat or drink at 10, 2 and 4, the energy slump could be avoided. After Dr. Eddy’s research findings were released, Dr Pepper challenged its advertising agency to come up with a theme which would suggest that Dr Pepper should be that 10, 2 and 4 drink which would keep the energy level up. The result was one of the most enduring of Dr Pepper’s advertising themes: Drink a bite to eat at 10, 2 and 4. Today, just those numbers 10-2-4 suggest it’s time for a Dr Pepper!” And if you have a curious mind and wanna know, yes, there is a taste difference!

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